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Field Guide to Mind Control

Repetition

Repeat a claim until familiarity impersonates truth.

How it controls you

The brain confuses "I have heard this before" with "this is probably true." It is called the illusory truth effect, and it works even on people who know better. Every repetition is a deposit. The lie compounds interest.

Spotted in the wild

identical phrases across many outlets

slogans repeated past the point of meaning

Check any article for this technique →

More techniques:
Loaded Language · Name Calling · Appeal to Fear · Manufactured Urgency · Flag Waving · False Dilemma · Manufactured Consensus · Casting Doubt · Thought-Terminating Cliché · Whataboutism · Appeal to Authority · Causal Oversimplification

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